What is greenwashing?
Greenwashing is the term used to describe products that are falsely labeled as being “eco-friendly” or “all-natural”.
If a product says it’s natural, isn’t it?
The truth is, many of these terms have no legal definition. The FDA requires no actual evidence or conditions for companies to make these claims. Also, if a product says it has ‘naturally-derived ingredients’, this may be true but during the process of obtaining this ingredient, it can become toxic.
How can I avoid being greenwashed?
The best way to not be duped into marketing gimmicks like these is to actually read the ingredients. This is how to truly tell if the products you are using are safe. Make sure to do your research and find out what the risk factors of these ingredients are.
A great resource to check out is the Environmental Working Group (EWG) Skin Deep Database. Here, you can look up thousands of products and find out how toxic they are using their scoring system. They even have an app so you can reach out on-the-go.
However, there are some grey areas. Not all dirty ingredients will be labeled as bad by the system. For a breakdown on some ingredients to avoid, check out this post.